Co-Branding Solutions to Add Differentiation & build sales

HARMAN offers co-branding opportunities with our portfolio of legendary brands, such as JBL, harman kardon, AKG, and Infinity. Add branded headphones or a branded audio device to create a high-value bundle that will thrill your customers and set you apart from your competition. Partnering with HARMAN can make a big difference in your product’s success.

The Power of Legendary HARMAN Brands

A brand is more than a name, more than an image. It’s nostalgic, a memorable experience, a personal connection. For over 60 years, our speakers have provided stunning sound in grand concert halls to garage band practices, movie theaters to home theater systems, global sports arenas to back yard celebrations, and in the vehicles that get you to all these places. There is no other family of brands that is so connected to everyday life.

The Value of Co-Branding

Consumers want to be immersed in their music, movies, and games with a brand they trust to provide a great audio experience. Branding with one of the legendary HARMAN brands will give you instant equity in the marketplace and an increase in the purchase preference of your products.

If you’ve decided that branding is the right approach for your device, HARMAN will provide support for your launch and follow-on marketing activities. Here are some examples:

•  PR support: Leverage HARMAN’s relationship with the audio industry media to get the word out about your new branded product.
•  Demo support: Need to demonstrate a new HARMAN audio technology on your branded device to your retail personnel or your end-user customers? Let us build an easy-to-use branded app for you.
• Digital support: We offer partner pages for our branded partners on our brand websites with links back to your ecom page to increase awareness and purchase. We also offer social media support, increasing the awareness of your events, promotions, and videos.

To see what we’ve done for our Branded Partners, please click here: